The idea that everything should be user-friendly and effortless is rife in the tech industry. It often overlooks the diversity in user experience and expertise. This approach, while aiming for inclusivity and ease of use, sometimes sets unrealistic expectations. Users are led to believe that they can achieve professional-level results with minimal effort or understanding, which isn’t always the case.

When companies “Drink their own Kool-Aid,” they can become blind to the challenges real users face. The tools and products that seem straightforward to those who create them might not be as accessible to everyone else. This disconnect leads to frustration and disengagement, as users struggle with tools that were advertised as easy to use.

Further complicating the issue is the Dunning-Kruger effect, where individuals with limited knowledge or competence in a domain overestimate their own abilities. When overly simplified tech products are thrown into the mix, it exacerbates the problem. People may not realise what they don’t know, leading to poor decision-making and potentially costly mistakes.

The Dunning-Kruger Cliff

It’s critical that tech companies balance the drive for simplicity with realistic portrayals of their product’s capabilities and the necessary learning curve while also investing in comprehensive education that support and truly empower users, rather than just selling them the dream of “ease.”

In doing so, they can help bridge the gap between user expectation and reality, fostering a more knowledgeable and satisfied customer base.

Or don’t do any of that, and keep me in business indefinitely fixing your kool-aid problems.

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